It is a well-established fact that Italians follow competitive and Olympic sports with pride and passion. This was demonstrated in 2021, when the Italian team set a record for the number of medals won in Tokyo—a year that saw intense media attention.

The Valore Sport Observatory has revealed a major paradox regarding this data, namely: in Italy, people watch sports more than they play them.

According to the Organization for Economic Cooperation and Development (OECD) survey, ranks as the fourth most sedentary OECD country among adults (44.8% of the population does not meet the physical activity guidelines recommended by the WHO) and first among children (94.5% of the total does not meet the recommended levels).

But how can we fight laziness and find the right motivation?
1. Choose the sport or physical activity you like best.
2. Turn to professionals.
3. Set concrete and realistic goals.
4. Keep track of your progress.
5. Believe in yourself.

At Oxyburn, we’re dedicated to helping you build your self-confidence by creating clothing that flatters your body and supports you in every athletic endeavor.
Comfort, optimal fit, lightness, and breathability. The new way you perceive your body will be irreplaceable.

What are you waiting for? Put together your outfit and energize your body.