TURIN – On Sunday, May 21, 2017 , Street Workout took over the streets and squares of central Turin: ten personal trainers, dressed in Oxyburn graduated compression clothing, trained and entertained three hundred fitness enthusiasts! The project was promoted by Lorenzo Maresca , an Oxyburn and Robe di Kappa athlete, together with BasicGym , the new gym and fitness concept born in the Piedmont capital aimed at corporate wellness.

And so, on Sunday, May 21, 300 athletes trained under the guidance of 10 top-tier personal trainers, all wearing the graduated-compression arm sleeves and calf sleeves provided by Oxyburn, which, for the occasion, gifted all participants with branded wristbands, demonstrating just how well-known and appreciated Oxyburn has become—both for its aesthetic appeal and health benefits—among fitness enthusiasts, including those who exercise outdoors!

Lorenzo, the owner of BasicGym, led the workout: “It was the first time street workout had come to Turin… and it was an incredible success! Imagine seeing 300 people in workout clothes, headphones in their ears, moving silently from one city square to another as they performed an intense but absolutely fun workout—both bodyweight exercises and fluiball… That’s exactly why, in about a month, we’ll be doing it again—this time, we’re organizing a… nighttime event!”